Is Spotify Making it Impossible For Indie Artists to Promote Their Music?

Welcome to the 3 strikes nightmare, a punishment for non-label artists trying to get their music to the next level.

Fer Rivero

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Image created by Author (Fer Rivero)

Let’s be fully honest: Spotify is awesome (if you’re not an artist).
As of the third quarter of 2023, Spotify had 226 million premium subscribers worldwide, up from 195 million in the corresponding quarter of 2022. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2019.

Considering their price increase worldwide and that they generated a revenue of over 11.7 billion euros in 2022, yet they’re still paying less and less to artists every year, we can confidently see how Spotify is ruled by the big labels and their signed artists.

Here is how much they pay per song (numbers change based on the listener’s country and time listening to the song).

Introducing “The 3 Strikes Ban”

In the past weeks, Spotify silently introduced a new way to stop artists from using…

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Fer Rivero

Artist, Singer, Writer and Digital Marketer. Author of Quantum Behaviours, Tales for the Mind and other titles :D